For brands
For fans
CONTACT SALES
LOGIN
Explore EQL for Brands
Platform
Solutions
Resources
Overview
Run high-traffic drops without the chaos.
Run Fair®
The industry standard for product launches with integrity.
Integration
Shopify
Manage in-demand releases with ease.
Features
Launch flexibility
Audience controls
Bot mitigation
Brand protection
Data & insights
Security & privacy
Explore the platform
Use Cases
High-demand launches
Activations & events
Collabs & exclusives
Loyalty & exclusive access
Role
For creators & collaborators
For business owners
For events
Industry
Footwear
Collectibles
Alcohol
Events
Art
Case Studies
Real launch stories from leading brands running high-demand drops with EQL.
Blog
The latest news, insights, and strategies for high-demand product launches.
Newsletter
Launch insights and culture delivered straight to your inbox.
Guides
Practical playbooks and tools for running better product launches.
FAQs
Answers to the most common questions about launching with EQL.
Press Center
Media resources, brand assets, and the latest news from EQL.
Visit the blog
Pricing
Explore EQL for Fans
EQL App
How it works
EQL App
EQL+
Resources
Blogs
FAQs
Newsletter
Learn more
For Brands
For fans
Explore EQL for Brands
Platform
Overview
Run Fair®
Integration
Shopify
Features
Launch flexibility
Audience controls
Bot mitigation
Brand protection
Data & insight
Security & privacy
Explore the platform
Solutions
Use cases
High-demand launches
Activations & Events
Collabs & exclusives
Shopify product launches
Loyalty & exclusive access
Role
Business owners
For creators and collaborators
For events
Industry
Art
Collectibles
Alcohol
Events
Footwear
Resources
Case Studies
Blog
Newsletter
Guides
FAQs
Press Center
Visit the blog
Pricing
Contact Sales
Login
Explore EQL for Fans
How it works
EQL App
EQL+
Resources
Blogs
FAQs
Newsletter
Create an account
Login
Press
Press
Press
EXCLUSIVE: America's sweetheart anime speed racer gets Limited-Edition Funko figure
May 28, 2024
Press
Press
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
March 1, 2024
Press
Press
RAM coin ballot: Big change amid hysteria over rare $2 coin
The Royal Australian Mint has announced a huge change to the collectable coin market, after the value of a rare $2 coin skyrocketed.
January 16, 2024
Press
Press
Royal Australian Mint bolsters tech to meet new era of coin collection
Royal Australian Mint, the sole producer of all Australia's circulating coins, has teamed up with EQL
January 15, 2024
Press
Press
BoF: The new way brands are battling, and sometimes even beating, bots
"While big players like Nike have built their own defences, others have turned to external tech providers like the Australian start-up EQL, which has emerged as a leader in managing fashion and footwear releases."
January 3, 2024
Press
Press
EQL featured in Forbes Australia for Ariel atom release
The Ariel Atom 4, a street-legal racecar, will launch today – but all fans will have an equal shot at getting their hands on one thanks to a partnership with the team behind the sell-out Nike x Tiffany collaboration.
October 1, 2023
Previous
Next
2 / 4
Join the restock
EQL's bi-weekly(ish) newsletter for brands who want to turn fans into customers and customers into fans.
COMMERCE BUILT FOR PASSION