Zula Badral

Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back

Every launch Corporate runs through EQL helps fund Bigger Than Sneakers, the nonprofit empowering the next generation of creators.

June 15, 2026

Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back

Every launch Corporate runs through EQL helps fund Bigger Than Sneakers, the nonprofit empowering the next generation of creators.

June 15, 2026

Jae Tips on building with intention

When we sat down with him in the Bronx, the conversation wasn’t about hype cycles or resale numbers. It focused on what launches leave behind, and how fairness has become an increasingly important part of his creative process.

January 14, 2026

Jae Tips is still watching the world: On color, community, and seeing what others miss

The EQL team had a rare opportunity to sit down with the designer and creative director Jae Tips. We couldn’t miss this chance to pick the brain of one of the leading voices in the sneaker community, or gatekeep this moment from our community of sneakerheads.

January 13, 2026

Beyond visibility: 6 ways to build a brand ambassador program that actually moves culture

With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.

May 20, 2025

From first cops to fake drops: What sneakerheads told us at Sneakercon Denver

We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.

May 6, 2025