EQL Launch Week
EQL’s first-ever launch week kicks off on December 3rd! EQL’s partners are dropping exclusive products and must-have collectibles.  Want in?
Want priority access to Launch Week drops? Join EQL+ today, and look for the priority banner on select launches.
Launch week will feature exclusive products from these top retailers and many more.
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Launch Week Preview
Each day of Launch Week, new drops will open. Check back frequently to see what’s launching when, and which launches are offering priority selection to EQL+ members! 

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(Scratch or tap the cards below to get a sneak peek!)
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Q&A
EQL Launch Week is a 3-day celebration of retailers who’ve chosen to Run Fair® — powered by EQL. From December 3–5, ten retailers will each launch limited-edition products you won’t find anywhere else. Every fan gets a fair shot, no bots, no chaos — just epic draws done right.
Just click on any live drop during Launch Week December 3-5 from this page and sign in with your EQL account. You’ll see the full launch details, including timing, product info, and entry instructions. When the draw closes, we’ll notify winners directly via email.I k
EQL+ members get special access/priority on launches that include the “EQL+ priority” banner.
It’s important to note that having EQL+ does NOT affect your chances of being selected outside of EQL Launch Week.
Nope! Everyone can enter the draws. However. EQL+ members will enjoy priority on select drops throughout the week— so if you want in on those, it’s worth joining early.
It’s important to note that having EQL+ does NOT affect your chances of being selected outside of EQL Launch Week.
Expect the best of 2025 and things you might have missed out on — sneakers, streetwear, collectibles, and more — from ten incredible retailers across the EQL community. Each launch is limited, unique, and Run Fair® from start to finish.
Get ready for
Launch Week 2025
