Make a splash with your collab x EQL

Collaborations

Brand collabs get fans double-stoked, but a successful drop requires tech infrastructure that can handle high traffic and outwit the bots — just what we do best.

START LAUNCHING WITH EQL
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Tom Sachs NikeCraft, an EQL launch

"The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace."

ASHLEY READE, VP/GM, PACIFIC

Why the most in-demand collaborations trust EQL

Tech that can handle the heat

Our platform was purpose-built for intense demand, so your site won’t crash, and your fans won’t be stuck in endless queues.

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Trusted Reliability
Bot Mitigation
Real fans to the front

Our industry-leading bot-beating technology filters out bad actors and makes sure your product ends up in the hands of true fans, not profit-hungry resellers.

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Leveling the playing field

Give disappointed fans a silver lining: thanks to our unique EQLizer algorithm, any fans who miss out on one drop will get a better shot on the next.

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always fair

See how brands level up launches with EQL

Travi Scott merch, an EQL launch
Carrots x Crocs with EQL
LeBron Mamba City Edition Jersey, an EQL launch
Nike Dunk Low Panda, an EQL launch
Travis Scott T-Shirt, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
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To get more out of their launches, Swag Golf partners with EQL for their limited release products. This time around, they tapped into EQL’s newest feature – the ability to prioritize entrants based on location.

Read the case study
X

To get more out of their launches, Swag Golf partners with EQL for their limited release products. This time around, they tapped into EQL’s newest feature – the ability to prioritize entrants based on location.

Read the case study
X

To get more out of their launches, Swag Golf partners with EQL for their limited release products. This time around, they tapped into EQL’s newest feature – the ability to prioritize entrants based on location.

Read the case study
X

To get more out of their launches, Swag Golf partners with EQL for their limited release products. This time around, they tapped into EQL’s newest feature – the ability to prioritize entrants based on location.

Read the case study

Ready to level up your launches?

Fill out the form below to get a demo and get started.
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COMMERCE BUILT FOR PASSION
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Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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COMMERCE BUILT FOR PASSION