Virgil Abloh archive selects EQL as launch partner for AIR JORDAN 1 HIGH OG X V.A.A.
Press

Virgil Abloh archive selects EQL as launch partner for AIR JORDAN 1 HIGH OG X V.A.A.

March 12, 2026

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Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back
Editorial

Bigger than a store: Corporate, Bigger Than Sneakers, and launches that give back

Every launch Corporate runs through EQL helps fund Bigger Than Sneakers, the nonprofit empowering the next generation of creators.

June 15, 2026

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The ticketing fiasco, we can't shake it off.
Editorial

The ticketing fiasco, we can't shake it off.

Ticket sale frenzies have been around since the beginning of time, traced back to chariot races. Hold on. "Beginning of time?" "Chariots?" Let's establish right up front that I'm no expert on ticket history. But what I do know is that today's system is broken.

June 27, 2023

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The frenzy files
Company

The frenzy files

EQL’s always keeping an eye on the world’s hottest product launches. Check out some of the month's insights below here.

November 16, 2023

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The ultimate guide to creating a launch strategy
Editorial

The ultimate guide to creating a launch strategy

What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.

February 17, 2026

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The power of consistent communication throughout your launch
Editorial

The power of consistent communication throughout your launch

Launching the world’s most in-demand products is a unique endeavor. Your communication should be, too.

October 11, 2023

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Press
Press

Stanley has a plan to stop online chaos and scalpers from ruining its product launches

The popular brand is looking for ways to calm the fervor around its limited-edition launches.

March 1, 2024

Editorial
Editorial

Mastering coin drops: The ultimate guide

EQL dives into our learnings on what it takes to run a successful rare coin release.

February 28, 2024

Editorial
Editorial

The year of revival in Sneaker culture

It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

February 27, 2024

Editorial
Editorial

How to run hype drops

Unlock the secrets to a successful hype drop and product launch. Our blog covers the essential factors and strategies for creating and marketing hype products.

February 22, 2024

Editorial
Editorial

A new era of fairness: An open letter to Taylor Swift's team on how to fix ticket releases

Swift's most recent headlines are, once again, centered on some ‘Bad Blood’ between Swifties and the ticketing platforms releasing seats for her Eras Tour.

February 15, 2024

Editorial
Editorial

EQL breaks convention on bot mitigation: Why it works

EQL approaches bot mitigation strategy much differently. Learn why breaking convention is the most effective bot mitigation solution.

February 14, 2024

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