Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.
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New Shopify App are here to power smarter, fairer launches
Check out these four new and upgraded features in the EQL Shopify App
New Shopify App are here to power smarter, fairer launches
Check out these four new and upgraded features in the EQL Shopify App
Jae Tips on building with intention
When we sat down with him in the Bronx, the conversation wasn’t about hype cycles or resale numbers. It focused on what launches leave behind, and how fairness has become an increasingly important part of his creative process.
Jae Tips on building with intention
When we sat down with him in the Bronx, the conversation wasn’t about hype cycles or resale numbers. It focused on what launches leave behind, and how fairness has become an increasingly important part of his creative process.
The Sneakers That Mattered Most in 2025
The Sneakers That Mattered Most in 2025
How GradedGuard protects its drops (and its fans) with EQL
As GradedGuard grew in popularity, its limited releases began drawing the same hype — and the same problems — as the in-demand trading cards they protect.
How GradedGuard protects its drops (and its fans) with EQL
As GradedGuard grew in popularity, its limited releases began drawing the same hype — and the same problems — as the in-demand trading cards they protect.
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EQL’s Shopify App is here, and ready to change the game for brands everywhere
The power of EQL, now seamlessly integrated into your Shopify store.
EQL’s Shopify App is here, and ready to change the game for brands everywhere
The power of EQL, now seamlessly integrated into your Shopify store.
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The case against DIY: Building your own launch tech could break you
We’ve seen some noble attempts. But when you need a launch platform during your brand’s biggest moment, piecing it together is a recipe for disaster.
The case against DIY: Building your own launch tech could break you
We’ve seen some noble attempts. But when you need a launch platform during your brand’s biggest moment, piecing it together is a recipe for disaster.
