The world’s fairest high-heat launch platform

Allow us to introduce ourselves...

We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.

An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.

trusted by the world's most innovative brands and retailers
Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL
Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL

Our People

With more than 50+ employees around the globe, we’re not just rethinking high-heat launches, we’re building an entirely new solution to how culture and commerce come together. We’re passionate about putting brands back in control and giving loyal fans the experiences they deserve.

Join us

A global team, built for
a world of demand

A global team, built for a world of demand

EQL currently supports 15 Markets and 9 languages.

AUSTRALIA
Head Office
USA
Global Office
SUPPORTED MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTH KOREA
GERMANY
New Zealand
SPAIN
HONG KONG
ITALY
UNITED KINGDOM
JAPAN
SINGAPORE
USA
Australia

Latest News and Media

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COMMERCE BUILT FOR PASSION

A global Team

With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.

See career opportunities

EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.

1 Million +

Products in the hands of more fans

2,500 +

Launches

3M +

EQL accounts created

50M +

Signals analyzed

$25M +

Capital raised

Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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COMMERCE BUILT FOR PASSION