We build technology for retailers and brands to go beyond the launch, and create more wins between them and their customers.
For too long eCommerce technology hasn’t held up to the demand of the hottest products and experiences. Retailers are spending too much time and resources hacking together tools and platforms that aren’t built to manage the chaos. As a result, the launch process hasn’t been fair, products are getting into the wrong hands, and both retailers and their customers lose out.
No more. Our purpose-built technology helps put retailers back in control, keeps customers happy, and creates a better launch experience for everyone. As fans first, our team is passionate, innovative, and deeply committed to bringing the same energy to our retailers that we ourselves seek in these experiences. The result? Less chaos, and more wins for everyone.
Headquartered in Melbourne and built for a world of demand.
EQL currently supports 14 Markets and 7 languages
A global team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind platform—where retailers are in control, customers love the experience, and our employees flourish. A win-win-win.
EQL accounts created
products in the hands of real fans
With over 44+ employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind of commerce platform. Where retailers are in control over most intense launches, customers love their experience, and our employees flourish. A win-win-win.