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COMMERCE BUILT FOR PASSION
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The world’s fairest high-heat launch platform
Allow us to introduce ourselves...
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
trusted by the world's most innovative brands and retailers
A global team, built for
a world of demand
A global team, built for a world of demand
EQL currently supports 15 Markets and 9 languages.
AUSTRALIA
Head Office
USA
Global Office
SUPPORTED MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTH KOREA
GERMANY
New Zealand
SPAIN
HONG KONG
ITALY
UNITED KINGDOM
JAPAN
SINGAPORE
USA
Australia
Latest News and Media
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 13, 2023
Partner
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Read article
November 13, 2023
Partner
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Read article
November 3, 2023
Product
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
November 3, 2023
Product
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
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November 15, 2023
Editorial
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Read article
November 15, 2023
Editorial
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Read article
November 2, 2023
Editorial
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
Read article
November 2, 2023
Editorial
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
Read article
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October 16, 2023
Editorial
Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Read article
October 16, 2023
Editorial
Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Read article
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 3, 2023
Product
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
November 3, 2023
Product
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
November 15, 2023
Editorial
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Read article
November 15, 2023
Editorial
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Read article
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
December 1, 2023
Editorial
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Editorial
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 21, 2023
Partner
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 20, 2023
Editorial
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Read article
November 13, 2023
Partner
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Read article
November 13, 2023
Partner
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Read article
Fresh Features this Month | October
November 3, 2023
Product
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
November 3, 2023
Product
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Read article
A global Team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.
EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.
1 Million +
Products in the hands of more fans
2,500 +
Launches
3M +
EQL accounts created
50M +
Signals analyzed
$25M +
Capital raised
