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COMMERCE BUILT FOR PASSION
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The world’s fairest high-heat launch platform
Allow us to introduce ourselves...
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
trusted by the world's most innovative brands and retailers
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A global team, built for
a world of demand
A global team, built for a world of demand
EQL currently supports 15 Markets and 9 languages.
AUSTRALIA
Head Office
USA
Global Office
SUPPORTED MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTH KOREA
GERMANY
New Zealand
SPAIN
HONG KONG
ITALY
UNITED KINGDOM
JAPAN
SINGAPORE
USA
Australia
Latest News and Media
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April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
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April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
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March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
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March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
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March 6, 2024
Partner
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Read article
March 6, 2024
Partner
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Read article
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March 7, 2024
Partner
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Read article
March 7, 2024
Partner
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Read article
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March 1, 2024
Press
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Read article
March 1, 2024
Press
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Read article
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February 23, 2024
Editorial
The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
Read article
February 23, 2024
Editorial
The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
Read article
April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
March 7, 2024
Partner
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Read article
March 7, 2024
Partner
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Read article
April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
April 5, 2024
Editorial
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Read article
April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
April 2, 2024
Partner
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Read article
March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
March 28, 2024
Editorial
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Read article
March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
March 11, 2024
Partner
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Read article
March 6, 2024
Partner
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Read article
March 6, 2024
Partner
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Read article
A global Team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.
EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.
1 Million +
Products in the hands of more fans
2,500 +
Launches
3M +
EQL accounts created
50M +
Signals analyzed
$25M +
Capital raised
