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COMMERCEÂ BUILTÂ FORÂ PASSION
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The world’s fairest high-heat launch platform
Allow us to introduce ourselves...
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
trusted by the world's most innovative brands and retailers
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A global team, built for
a world of demand
A global team, built for a world of demand
EQL currently supports 15 Markets and 9 languages.
AUSTRALIA
Head Office
USA
Global Office
SUPPORTEDÂ MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTHÂ KOREA
GERMANY
New Zealand
SPAIN
HONGÂ KONG
ITALY
UNITEDÂ KINGDOM
JAPAN
SINGAPORE
USA
Australia
Latest News and Media
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June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
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May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
June 10, 2025
Success Stories
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Read article
May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 20, 2025
Editorial
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
May 15, 2025
Editorial
The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
A global Team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.
EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.
1 Million +
Products in the hands of more fans
2,500 +
Launches
3M +
EQL accounts created
50M +
Signals analyzed
$25M +
Capital raised
