The only platform you need to get more from your launches
EQL is purpose-built to handle demand at scale, while protecting your brand, delivering for your fans, and unlocking growth.
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Spark demand with launches that do more than sell
Launches should maximize your brand's big moment. Design them that way—with the flexibility to match your brand's goals and your fans' expectations.
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Run fair, reliable draws with flexibility to restrict or reward fans based on loyalty, location, and more. Or, unlock access for certain fans to purchase your product instantly.
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Audience targeting with Locals First, VIP/Block Lists, and In-Person Entries
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Run launches on EQL or directly on Shopify with EQL's Shopify App
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Fan engagement tools like Notify Me and Launch Reminders
Keep your launches fair, scalable, and simple to manage
When demand spikes, your system shouldn't crack. EQL gives you enterprise-grade stability, brand-safe tools, and full control over the experience.
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Run Fair™ technology and bot mitigation for every launch
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Easily integrate with your e-commerce stack, or run launches natively from your Shopify store
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Go beyond the transaction—turn demand into more value
A successful launch isn’t just about conversions—it’s about building a fanbase. EQL helps you drive revenue while deepening relationships.
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Robust insights that helps you understand your world of demand, the audiences you’re reaching, and how your launch performed
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Boost sell-through with fan-facing features or turn your launches into outcomes with post-entry campaigns
The logo, the name, the trust and the credibility that you’ve earned — Just putting that EQL logo up there is enough to make people stand up and take notice.
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I couldn’t even believe how fast EQL's Shopify App worked. Uploading our lists and plugging in inventory was a breeze. For the first time, it all just... flowed.
We’ve tried other apps in the past, and bots were able to find the products before we even launched. They got around everything we tried. But this didn’t happen with EQL’s Shopify app.
