Cheers to better releases


Our end-to-end platform helps wine and spirit brands connect with connoisseurs and create launch experiences worth savoring.

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Sullivans Cove French Oak, an EQL launch

“Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.”

Adam Sable, Managing Director, Sullivan’s Cove

Why the most in-demand wine and spirits brands work with EQL

Maximize each moment

User-friendly custom landing pages make every stage of the launch process a chance to deliver an exceptional customer experience and build brand loyalty.  

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Brand experience
Reward loyalty
Create a dedicated following

Incentivize loyalty members with a better shot at winning or up-weight entrants based on location — there are endless ways to create rewarding and revenue-driving relationships.

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No post-launch headaches

Simplify the process of getting your product to fans with EQL’s smooth payments and OMS integrations. Advanced inventory management eliminates the risk of overselling.

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Fan engagement

See how brands level up launches with EQL

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Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.