Flexible, integrated product launches for your Shopify store

Manage limited-edition, exclusive, and in-demand releases with ease.

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Trusted by the world's most innovative brands and retailers

Meet the first and only end-to-end launch platform for Shopify

FULLY NATIVE

Every part of your launch is done within Shopify, from creation to checkout.

SIMPLE TO SETUP

Install the app, add the EQL template and you’re ready to launch your first product.

FULLY NATIVE

Launch templates are customizable to fit perfectly into your PDP with your brands own look and feel.

Flexible launch types

Run fair, reliable draws that are weighted or randomized. Or, exclusive access launches based on location, loyalty or more. You can even guarantee product for seeding or rewarding family and friends.

Flexibility

Tools to control access

Advanced tech filters out bots and bad actors, getting your products to real fans. Scalable infrastructure prevents site crashes.

Control

Bot protection and scalability

Provide a smooth, queue-free entry process native to your store that builds trust, loyalty, and LTV.

Scalability

Why choose EQL?

EQL transforms product launches into meaningful interactions , fostering community and driving revenue.

By prioritizing fairness and fan engagement, EQL helps brands build lasting relationships with their customers far past the launch moment.

The logo, the name, the trust and the credibility that you’ve earned — Just putting that EQL logo up there is enough to make people stand up and take notice.

Ron Ferraro

Founder, Ironetic

EQL’s approach to exclusive access on Shopify is both smart and easy. On just one of our recent launches, it saved my team at least 72 hours of work.
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Jillian tucker

web associate, A Ma Maniére

We’ve tried other apps in the past, and bots were able to find the products before we even launched. They got around everything we tried. But this didn’t happen with EQL’s Shopify app.