.svg)
.jpg)
Launches built for fans first
When your favorite brands partner with EQL, you get the fairest shot at getting the products you love and an all-around more rewarding experience.
What's in it for you?
Run Fair®
We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly.
launch-day chaos
For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.
with each entry
If you participate fairly and don’t get a W, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.
Trending launches
Here's what's hot right now on EQL.
.png)
.png)
.png)
How it works
Put your passion first in three steps with EQL
Provide your name, email, and payment information on the launch landing page. This information will help us maximize fairness and filter out bad actors. Don’t worry - we won’t charge you anything unless you win.
.webp)
You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)
How it works
Entering a launch with EQL is simple.
Don't worry about creating an account before the launch opens. Once the launch is open, your retailer will share a link to their launch page. You'll be able to create your EQL account from there. EQL will never charge you anything unless you win.
You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)
Latest News and Media
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
.jpg)
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
%20(1).jpg)
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
.png)
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
%20(1).jpg)
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
%20(1).jpg)
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
%20(1).jpg)
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
.png)
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
Fresh Features this Month | April
Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
