The
fairest
way
to
get
the
products
you
love.
The
fairest
way
to
get
the
products
you
love.
Want to get ahead of the next drop?
Fans love EQL
“Thank you , EQL is making me a believer in leveling the system to where people can actually get there hands on limited products.”
“You win some you lose some, but in the end, you know you always have a fair chance with EQL.”
“EQL honestly doing some good work out here.”
We have beef with the status quo
If you’re seeing this on a launch, you’re not being put first.
1990?
tip of the ear?
time for this!
How you get the products you lovematters
That’s where we come in.
Win more with Run Fair®
We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly.
Increase odds with each entry
If you participate fairly and don’t get a Win, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.
Say goodbye to launch-day chaos
For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.
...And 29% of those are first-time winners.
Trending launches
See what's poppin' off.
Cyborg Superman (New 52) Platinum Edition
PUMA ARIES ARISE X MOSTRO "BLACK/DARK JASPER"
NIKE DUNK LOW "SILVER SURFER"
Follow us on social
Oversharing everything launches since 2021