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Launches built for fans first
When your favorite brands partner with EQL, you get the fairest shot at getting the products you love and an all-around more rewarding experience.
What's in it for you?
Run Fair®
We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly.
launch-day chaos
For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.
with each entry
If you participate fairly and don’t get a W, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.
Trending launches
Here's what's hot right now on EQL.
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How it works
Put your passion first in three steps with EQL
Provide your name, email, and payment information on the launch landing page. This information will help us maximize fairness and filter out bad actors. Don’t worry - we won’t charge you anything unless you win.
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You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)
How it works
Entering a launch with EQL is simple.
Provide your name, email, and payment information on the launch landing page. This information will help us maximize fairness and filter out bad actors. Don’t worry - we won’t charge you anything unless you win.
You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)
Latest News and Media
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
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The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
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Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
The Art of the Launch
3 essential elements for high heat launches to turn fans into customers and customers into fans
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Makeway Shows Locals Love through EQL Launches
In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.
