Launches built for fans first

When your favorite brands partner with EQL, you get the fairest shot at getting the products you love and an all-around more rewarding experience.

What's in it for you?

Win more with
Run Fair® 

We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly. 

Say goodbye to
launch-day chaos

For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.

increase odds
with each entry

If you participate fairly and don’t get a W, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.

Trending launches

Here's what's hot right now on EQL.

When your favorite brands launch with EQL, you get a fairer shot at the products you love while being rewarded for your passion

Nominate a brand or retailer to EQL
I love ya'll, you guys make life easy by never glitching out when trying to sign up for a chance at my grails.
The Whitaker Group Entrant.
Best and most fair platform. You win some and you lose some. But in the end, you know that you always have a fair chance. EQL IS THE BEST.
Fast Times Entrant.
Easiest entry ever, i didn’t have to wait in a queue and fight for my life 😂
Crocs Entrant.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Topps Entrant.

How it works

Put your passion first in three steps with EQL

Entering a launch with EQL is simple.

Give us your deets

Provide your name, email, and payment information on the launch landing page. This information will help us maximize fairness and filter out bad actors. Don’t worry - we won’t charge you anything unless you win.

Sit tight

You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.

It's a win-win

If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)

How it works

Entering a launch with EQL is simple.

Give us your deets

Don't worry about creating an account before the launch opens. Once the launch is open, your retailer will share a link to their launch page. You'll be able to create your EQL account from there. EQL will never charge you anything unless you win.

Sit tight

You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.

It's a win-win

If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)

This launch is Run Fair®

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®, which means you will feel confident that each launch is rewarding the rule followers, filtering out the bad actors, protecting your data and making your experience smooth as butter.

Learn more
This launch is Run Fair®
What's the Run Fair fee?
4,000+
launches that have
beat the heat
1M
products into
the hands of fans
50M
Products into
the hands of fans
Check out the
rest of EQL IQ
See report

Latest News and Media

FAQs

What is EQL?
How do I access and enteR Launches?
What does it cost to use EQL?
Where is my order?
What is Run Fair®?
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

Request Demo
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COMMERCE BUILT FOR PASSION