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Step up your
hottest shoe drops
Get kicks into the hands of fans with a platform that can handle the heat — no operational headaches, overselling, or bots ruining the fun.
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“The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.”
Why the world's leading shoe brands work with EQL
With more control over the chaos, brands are able to harness the energy around drops and turn them into deeper moments, building buzz that lasts long past launch day.
Our platform was purpose-built for intense demand, preventing common issues that have plagued high-heat sneaker launches — like bots, fraud, and sites crashing.
Learn moreInternet or IRL, pull off the launch that rewards your real fans. EQL's geotargeting features make hybrid and in-store events run smoothly for unique, fan-friendly experiences.
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