Step up your
hottest shoe drops

Footwear

Get kicks into the hands of fans with a platform that can handle the heat — no operational headaches, overselling, or bots ruining the fun.

START LAUNCHING WITH EQL
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Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL
Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL

“The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.”

Ashley Reade, VP, Nike pacific

Why the world's leading shoe brands work with EQL

Gain more control over your launch

With more control over the chaos, brands are able to harness the energy around drops and turn them into deeper moments, building buzz that lasts long past launch day.

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Trusted Reliability
Bot Mitigation
Tech that can handle the heat

Our platform was purpose-built for intense demand, preventing common issues that have plagued high-heat sneaker launches — like bots, fraud, and sites crashing.

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Locals first and VIP functionality

Internet or IRL, pull off the launch that rewards your real fans. EQL's geotargeting features make hybrid and in-store events run smoothly for unique, fan-friendly experiences.

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END-To-End solution

See how brands level up launches with EQL

Concepts x Nike SB Dunk Low Orange Lobster with EQL
Travi Scott merch, an EQL launch
Carrots x Crocs with EQL
LeBron Mamba City Edition Jersey, an EQL launch
Nike Dunk Low Panda, an EQL launch
Travis Scott T-Shirt, an EQL launch
Air Jordan 5 Retro UNC, an EQL launch
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In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women. Learn how they helped Makeway get more sneakers into the hands of their community members.

Read the case study
X

In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women. Learn how they helped Makeway get more sneakers into the hands of their community members.

Read the case study
X

In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women. Learn how they helped Makeway get more sneakers into the hands of their community members.

Read the case study
X

In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women. Learn how they helped Makeway get more sneakers into the hands of their community members.

Read the case study

Ready to level up your launches?

Fill out the form below to get a demo and get started.
Request Demo
COMMERCE BUILT FOR PASSION
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Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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COMMERCE BUILT FOR PASSION