Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.
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LATEST POSTS
How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify app, and had their best sales day ever
After a high-heat trading card launch was overrun by bots, leaving customers frustrated and sales misaligned with intent, ironetic knew they needed a new approach.
How ManyRealms™ turned a bot problem into opportunity with EQL’s Shopify app, and had their best sales day ever
After a high-heat trading card launch was overrun by bots, leaving customers frustrated and sales misaligned with intent, ironetic knew they needed a new approach.
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10 Ways to Stop Your Shopify Site from Crashing During High-Traffic Launches
Here are 10 smart (and some surprisingly simple) ways to keep your Shopify store running smoothly — even when traffic’s at its highest.
10 Ways to Stop Your Shopify Site from Crashing During High-Traffic Launches
Here are 10 smart (and some surprisingly simple) ways to keep your Shopify store running smoothly — even when traffic’s at its highest.
Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options
Swag Golf needed a solution to keep releases exclusive while making it easier for more fans to participate. That’s where EQL’s Shopify app came in.
Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options
Swag Golf needed a solution to keep releases exclusive while making it easier for more fans to participate. That’s where EQL’s Shopify app came in.
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Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
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Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
