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Get more value out of every launch with a smart, easy-to-use platform your fans will love.
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Maximize
your launches
with EQL.
Get more control andĀ more flexibility

Turn chaos into calm
Prevent common issues that plague high-heat launchesā bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQLās flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.




























Meet the stamp that matters
Every launch powered by EQL is certified Run FairĀ®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
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An exclusive WrestleMania drop that rewarded ticket holders, not resellers
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Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
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The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.
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