Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.
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Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
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Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
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A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
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A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.

Fresh Features this Month | March
Run Fair® Fee for Adyen, launch reminders to help predict demand, and more..

Fresh Features this Month | March
Run Fair® Fee for Adyen, launch reminders to help predict demand, and more..
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.
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Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.
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