What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

We’re introducing a Run Fair® Fee
The reason we started EQL is because we wanted to create a level playing field to get the products we’re passionate about, and we felt that didn’t exist yet.

We’re introducing a Run Fair® Fee
The reason we started EQL is because we wanted to create a level playing field to get the products we’re passionate about, and we felt that didn’t exist yet.

Fresh Features this Month | September
We’re constantly releasing new features and improvements, but we’ve been terrible about sharing the good news... until now!

Fresh Features this Month | September
We’re constantly releasing new features and improvements, but we’ve been terrible about sharing the good news... until now!

EQL Featured in Forbes Australia for Ariel Atom Release
The Ariel Atom 4, a street-legal racecar, will launch today – but all fans will have an equal shot at getting their hands on one thanks to a partnership with the team behind the sell-out Nike x Tiffany collaboration.

EQL Featured in Forbes Australia for Ariel Atom Release
The Ariel Atom 4, a street-legal racecar, will launch today – but all fans will have an equal shot at getting their hands on one thanks to a partnership with the team behind the sell-out Nike x Tiffany collaboration.

Giving Art Back to the People with Chuck Sperry
Explore how EQL empowered artist Chuck Sperry to streamline his art launches and combat bots, ensuring a smooth release for fans.

Giving Art Back to the People with Chuck Sperry
Explore how EQL empowered artist Chuck Sperry to streamline his art launches and combat bots, ensuring a smooth release for fans.

PopSugar: 'Ticketing Platforms Need to Prioritize Fans Over Bots and Scalpers — Here's How'
When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break

PopSugar: 'Ticketing Platforms Need to Prioritize Fans Over Bots and Scalpers — Here's How'
When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break

Newsweek: 'How to Get Eras 2024 Tickets': Taylor Swift Verified Fan Explained
Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access over buyers who are trying to resell concert tickets at a higher value.

Newsweek: 'How to Get Eras 2024 Tickets': Taylor Swift Verified Fan Explained
Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access over buyers who are trying to resell concert tickets at a higher value.






