What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.

Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.

The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more

The Restock: the inaugural edition
A Reddit sneaker manifesto, the rise of the Kidult, secrets from 4000+ launches & more

Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.

Catching the Daniel Arsham x Tiffany & Co. x Pokemon Collaboration
We can't get enough of this three-way collab bringing together some of the world's biggest fandoms.

EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.

EQL's Picks for the Best Brand Collaborations of 2023
2023 has been a year of groundbreaking brand collaborations, fusing fashion, music, and luxury brands like never before. Here are a few of our favorites.

The Frenzy Files
EQL’s always keeping an eye on the world’s hottest product launches. Check out some of the month's insights below here.

The Frenzy Files
EQL’s always keeping an eye on the world’s hottest product launches. Check out some of the month's insights below here.

Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.

Fresh Features this Month | October
Sometimes, the little changes can make the biggest difference. Here's our favorite new features and updates from October.