Effective drops are about generating demand and turning all of that energy into meaningful outcomes. Here's how to do it.
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LATEST POSTS
San Diego Comic-Con 2023: Collectibles Insights and Trends From the Road
From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.
San Diego Comic-Con 2023: Collectibles Insights and Trends From the Road
From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.
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Rewarding Cross-Town Rivalries with Swag Golf
To get more out of their launches, Swag Golf partners with EQL for their limited-release products.
Rewarding Cross-Town Rivalries with Swag Golf
To get more out of their launches, Swag Golf partners with EQL for their limited-release products.
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Maximize the Moment: 7 Lessons From the Best Limited Edition Collaborations
The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?
Maximize the Moment: 7 Lessons From the Best Limited Edition Collaborations
The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?
SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are “fundamentally broken."
SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are “fundamentally broken."
Forbes Australia: ‘Biggest Launch of the Year’: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the world’s hottest hype drops successfully.
Forbes Australia: ‘Biggest Launch of the Year’: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the world’s hottest hype drops successfully.
Nike’s High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.
Nike’s High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.
