What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS
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10 Ways to Stop Your Shopify Site from Crashing During High-Traffic Launches
Here are 10 smart (and some surprisingly simple) ways to keep your Shopify store running smoothly — even when traffic’s at its highest.
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10 Ways to Stop Your Shopify Site from Crashing During High-Traffic Launches
Here are 10 smart (and some surprisingly simple) ways to keep your Shopify store running smoothly — even when traffic’s at its highest.

Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options
Swag Golf needed a solution to keep releases exclusive while making it easier for more fans to participate. That’s where EQL’s Shopify app came in.

Swag Golf x EQL: Opening the door for more fans with Shopify-native payment options
Swag Golf needed a solution to keep releases exclusive while making it easier for more fans to participate. That’s where EQL’s Shopify app came in.
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Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
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Real Fans Only: How EQL and Topps Protected the 2025 Cactus Jack x WrestleMania Launch from Bots
An exclusive WrestleMania drop that rewarded ticket holders, not resellers
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Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.
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Beyond Visibility: 6 Ways to Build a Brand Ambassador Program That Actually Moves Culture
With the right approach, ambassadors can help you do far more than drive visibility. They can help you create movements, build community, and turn casual customers into lifelong fans. Visibility is just the beginning. The real opportunity is building something people want to be part of.

EQL and Flaviar Partner to Power Premium Spirits Launches

EQL and Flaviar Partner to Power Premium Spirits Launches

The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.

The top 10 Shopify upsell apps to maximize revenue (from tried-and-true to totally new)
At EQL, making retailers more money through better buying experiences is kind of our jam... so we researched and ranked some of the top Shopify upsell apps out there.






