Get exclusive insights on what fans want from
the brands they love in 2024:
How much time and money do fans plan to spend on passions in 2024?
EQL surveyed more than 900 fans to find out why they buy, how they buy, where they interact with the brands they love most, and how much time and money they plan to spend on products they're passionate about in 2024. Download the full report to see all our exclusive insights, plus predictions on the top 4 things brands can do this year to ignite fandom in their communities.
Break through the
We're shining the light on brands who stood out in the cultural landscape of 2023 by thinking beyond conversion to driving connection. And sharing ideas for how your brand can do it, too.
Fandom and community
The driving force inspiring fan engagement is social connection. To be a fan is to be part of a community.
Lifestyle-ification of Fashion
From surfing to camping, this year saw the hottest launches taking their cues from a more holistic approach to living.
Age of Nostalgia
Gen Z consumers are pushing back on the pace of life ruled by the technology of today, longing for simpler times.
As young people further understand the impact of their choices on the environment, sustainability is evolving from a 'nice to have' to a non-negotiable.
EQL helps the world's most in-demand brands maximize their launches. We've run more than 4,000 high-heat launches for brands like Nike, Topps, Crocs and more reliably, securely and fairly, putting more products into the hands of more fans.
Soon Futures is a think tank focused on human insights, distilling social sciences and triangulating findings with emerging attitudes, ethnographic foresight, and cultural signals; bringing tomorrow to life today.