Run better sneaker launches. Build more 
loyalty.
Checkout the drop playbook: How to grow your sneaker store through launches— built to help community sneaker stores run fair, buzz-worthy drops that keep fans coming back.
EQL is trusted by the world’s

best sneaker retailers
Launches
Can do
More
They can build loyalty, increase allocation, and strengthen community, but only with the right tools and execution.
Here’s what’s in the guide
The difference between selling and launching, and why it matters for your bottom line
Insights and examples from the world’s biggest launch brands
Exclusive insights from more than 500 sneaker fans on what they really want from your store.
The tools you need (and don’t need) in your tech stack
of sneaker fans said they visit their neighborhood store website at least once a week. Find out how to capitalize on that traffic.
of fans said they don't feel a sense of loyalty to their neighborhood sneaker store over others. Learn how to reverse the trend.
EQL has run more than 10,000 launches for the world’s best brands.
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
