What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS
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Kicks and culture: A deep dive into 2024 (and what’s still to come) with Sneaker Freaker
We sat down with Woody of Sneaker Freaker to talk about what’s blown his mind so far, and what he’s most looking forward to in the next few months.
.avif)
Kicks and culture: A deep dive into 2024 (and what’s still to come) with Sneaker Freaker
We sat down with Woody of Sneaker Freaker to talk about what’s blown his mind so far, and what he’s most looking forward to in the next few months.

Redefine launch success by turning those L’s into loyalty
Here’s how to keep fans feeling engaged and appreciated when heat is high and L’s are all too common.

Redefine launch success by turning those L’s into loyalty
Here’s how to keep fans feeling engaged and appreciated when heat is high and L’s are all too common.

6 Lessons for brands from San Diego Comic-Con 2024
Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.

6 Lessons for brands from San Diego Comic-Con 2024
Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.
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A New Sales Channel to Power the Passion Economy
An interview with former Shopify CTO, Jean-Michel Lemieux
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A New Sales Channel to Power the Passion Economy
An interview with former Shopify CTO, Jean-Michel Lemieux
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Rethinking the ROI of your launch part III: Get data you can actually do something with
EQL delivers data that actually helps you make real, revenue-impacting decisions. Here’s how some of our current partners are putting it to use.
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Rethinking the ROI of your launch part III: Get data you can actually do something with
EQL delivers data that actually helps you make real, revenue-impacting decisions. Here’s how some of our current partners are putting it to use.