What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

6 Lessons for brands from San Diego Comic-Con 2024
Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.

6 Lessons for brands from San Diego Comic-Con 2024
Team EQL picked up some interesting insights for brands as we look to finish out 2024 and head into 2025.
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A New Sales Channel to Power the Passion Economy
An interview with former Shopify CTO, Jean-Michel Lemieux
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A New Sales Channel to Power the Passion Economy
An interview with former Shopify CTO, Jean-Michel Lemieux
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Rethinking the ROI of your launch part III: Get data you can actually do something with
EQL delivers data that actually helps you make real, revenue-impacting decisions. Here’s how some of our current partners are putting it to use.
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Rethinking the ROI of your launch part III: Get data you can actually do something with
EQL delivers data that actually helps you make real, revenue-impacting decisions. Here’s how some of our current partners are putting it to use.

Fresh Features This Month | July
The latest and greatest updates to EQL

Fresh Features This Month | July
The latest and greatest updates to EQL

Spill Your Guts, Not Your Drink: Olivia Rodrigo Drops Limited-Edition Stanley Tumbler

Spill Your Guts, Not Your Drink: Olivia Rodrigo Drops Limited-Edition Stanley Tumbler

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...