What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are âfundamentally broken."

SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are âfundamentally broken."

Forbes Australia: âBiggest Launch of the Yearâ: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the worldâs hottest hype drops successfully.

Forbes Australia: âBiggest Launch of the Yearâ: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the worldâs hottest hype drops successfully.

Nikeâs High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.

Nikeâs High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.
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EQL Makes CB Insights Retail Tech 100: Promising Retail Tech Startups of 2023
The Retail Tech 100 is CB Insights' annual list of the 100 most promising private retail tech companies in the world. This yearâs winners are using technology to help retailers create more connected and personalized experiences and drive efficiency and profitability.
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EQL Makes CB Insights Retail Tech 100: Promising Retail Tech Startups of 2023
The Retail Tech 100 is CB Insights' annual list of the 100 most promising private retail tech companies in the world. This yearâs winners are using technology to help retailers create more connected and personalized experiences and drive efficiency and profitability.

You Can Do Better on Black Friday
Black Friday and Cyber Monday are almost here. Your price and promotion strategy is locked. All thatâs left to do? Make sure it all works and that youâre making the most of it. This guide spells out the smarter way to set up your upcoming sales, so you can handle the highest heat moment of the year, and drive results beyond a weekend of transactions. Sizzle. Sizzle.

You Can Do Better on Black Friday
Black Friday and Cyber Monday are almost here. Your price and promotion strategy is locked. All thatâs left to do? Make sure it all works and that youâre making the most of it. This guide spells out the smarter way to set up your upcoming sales, so you can handle the highest heat moment of the year, and drive results beyond a weekend of transactions. Sizzle. Sizzle.

Omega and Swatch âMoonSwatchâ, thatâs Hype Commerce
Iâm in Covid quarantine. Both kids have it. Weâve been locked down for six days. It would make the best of folks go crazy. Throw in an Omega and Swatch âMoonSwatchâ release, and things got utterly erratic.

Omega and Swatch âMoonSwatchâ, thatâs Hype Commerce
Iâm in Covid quarantine. Both kids have it. Weâve been locked down for six days. It would make the best of folks go crazy. Throw in an Omega and Swatch âMoonSwatchâ release, and things got utterly erratic.






