What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration

Fresh Features this Month | November
Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...

Fresh Features this Month | November
Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...

The Restock Edition 002: New Rules for Brand Collaborations in 2024
Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.

The Restock Edition 002: New Rules for Brand Collaborations in 2024
Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.

Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.

Promote your Limited-Edition Whiskey Release in 2024 with a Kick
Creative ways to promote your rare whiskey release in 2024, drawing from some of the best brands in the game.