What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.
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Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.
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The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
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The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.