What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.

7 Strategies for Creating a Fair Online Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
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Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
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Sneaker Bots 101: What Are They, and How Do They Work?
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
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Dropping our latest: EQL Brand 2.0 "Passion" in Black, White, and Yellow Colorway
EQL's brand has evolved past just sneakers and into an entirely new world of fandom.
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Dropping our latest: EQL Brand 2.0 "Passion" in Black, White, and Yellow Colorway
EQL's brand has evolved past just sneakers and into an entirely new world of fandom.

EQL Earns SOC2 Attestation
EQL has always been deeply committed to protecting the data of our brands and fans, and we’re happy to announce that we’ve just achieved a major milestone in that effort: we've officially earned our SOC2 Type 1 accreditation.

EQL Earns SOC2 Attestation
EQL has always been deeply committed to protecting the data of our brands and fans, and we’re happy to announce that we’ve just achieved a major milestone in that effort: we've officially earned our SOC2 Type 1 accreditation.

We’re introducing a Run Fair® Fee
The reason we started EQL is because we wanted to create a level playing field to get the products we’re passionate about, and we felt that didn’t exist yet.

We’re introducing a Run Fair® Fee
The reason we started EQL is because we wanted to create a level playing field to get the products we’re passionate about, and we felt that didn’t exist yet.

Fresh Features this Month | September
We’re constantly releasing new features and improvements, but we’ve been terrible about sharing the good news... until now!

Fresh Features this Month | September
We’re constantly releasing new features and improvements, but we’ve been terrible about sharing the good news... until now!