What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS
%20(1).avif)
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
%20(1).avif)
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
%20(1).avif)
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
%20(1).avif)
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
%20(1).avif)
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
%20(1).avif)
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
.avif)
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
.avif)
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
.avif)
Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.
.avif)
Mastering Coin Drops: The Ultimate Guide
EQL dives into our learnings on what it takes to run a successful rare coin release.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

The Year of Revival in Sneaker Culture
It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.