High-demand product launches, made simple

Run your product launches with EQL to block bots and bad actors, deliver a fair fan experience, and unlock more revenue from the customers who matter most.

Coins featuring a cartoon character named Bluey floating against a blue sky with clouds.

Person wearing a white reflective jacket with the hood up, holding a hand up to cover their face against a plain blue background.

Close-up of multiple LaMelo Ball rookie basketball cards in protective cases on a dark surface.

Trusted by the most visionary creators in streetwear, art, and culture

Your product launches can do so much more than sell out.

Launches aren’t just about selling. They’re about connection. And only EQL can ensure that you’re connecting with real human fans, not bots — while offering powerful launch tools to target, reward, or engage specific groups of your audience and build lasting loyalty.

6M+

Bots blocked

EQL blocks 100% of bots and those attempting to cheat the system.

4.8/5

Fairness rating

Average fan rating for launch fairness.

32%

More repeat customers

32% average increase in repeat customers on EQL-powered launches.

Woman lying on her back on the carpet looking at her iPhone.

See why The Whitaker Group trusts EQL as their launch partner

Limit access

Geotarget your launches

Limit access to products for people within a specific radius — perfect for in-person events, pop-ups, or city-specific activations.

EQL interface showing launch type options with exclusive access selected and draw option available.

Exclusivity

Create exclusivity

Launches can be invite-only, public, location-based or a hybrid. You decide who gets access, so you can reward fans in a way that meets your goals.

Get notified

No more queues

Let you fans spend more time engaging with your event, not stuck in lines. Fans can enter quickly and get notified if they’ve been selected — no more crowd control headaches.

Mobile screen showing confirmation for sneaker launch entry with green and gray sneaker, product details, and zero due today.

Easy pickup

Selected fans show up, scan a code, and walk out with their product. Simple for fans. Streamlined for staff.

Launch recap for EQL x PLNT-X Green Bounce sneaker showing 90.5k real entries, 32% click-through rate, 2192 first-time consumers, 80% sell-through, $293,890 GVM, 56.2k units sold, and a bar chart of customer age groups by entry volume categorized into new and existing customers.

Analytics

Capture the moment

Get launch analytics and audience insights — so you can turn event launches into actionable data.

Fulfillment options interface showing checked Shipping and In-Store Payments, with a location selection panel including state, post code, country fields, radius slider, and a map with a 5-mile radius highlighted.

Set up in minutes,

growth

that

lasts

So powerful, yet so easy to integrate. Whether you’re launching directly with EQL or using our Shopify app, setup and integration are quick and seamless. Plug into your existing stack, tap into our crash-proof infrastructure, and drop your hottest launch yet.

Here’s why the world’s best brands launch with EQL

Smart tech

Smart tech that blocks bots and bad actors, so only real fans win

Scalable

Infinitely scalable infrastructure that can handle even the highest heat

Customization

Custom launch types that support loyalty and VIP strategies

Tools

Tools to drive in-store engagement without the chaos

What can better launches do for your brand? Let’s chat.

From sneakers and streetwear to collectibles and limited edition art, EQL is the trusted launch partner for the world’s hottest brands. Get in touch with our launch experts and see how EQL can help power your launches to do more.

Book a Demo