vs.

What’s the best fit for your launch?

Let's take a look at how these two solutions differ in handling the challenges of in-demand product launches.
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Why brands are turning to EQL

End-to-end support

EQL is an end-to-end solution, offering payments processing, fan communications, and more. Gleam requires hands-on invoicing, and does not offer flexibility for hybrid online/in-store fulfillment.

Scalable infrastructure

Gleam operates as a pop-up or embedded widget which could crash during traffic spikes. With EQL, your launch will run through our cloud-based servers that can handle an infinite number of visitors.

Tech that beats the bots

Gleam has limited fraud detection, but it isn’t always reliable and can require manual validation. EQL analyzes thousands of signals to ensure that only real fans win.

Built for lauches

Gleam was built to support ecommerce teams in running contests and promotions. EQL was built as a comprehensive solution tailored to running high-demand product launches.

Side-by-side comparison

See how Gleam and EQL stack up in supporting in-demand product launches.

Feature

EQL

Gleam

Industry-Leading Bot Mitigation
Convenient Fan Entry Experience
Flexible Landing Pages
Up-Front Payment Verification
Fan Notification Emails
Customer Service
In-Store and Online Experiences
Locals First and VIP Options
Putting Fan Experience and Fairness First
Branded Experience

We don't mean to brag but...

The brands and fans who use EQL seem pretty stoked about our platfom and features.
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
Loved doing it this way!!! No waiting in lines or greedy resellers! Thank you!
Mel Floyd
FACEBOOK
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
Thank you, I'm very thankful to have been successful. This new system is incredible and highly appreciated by all new and old collectors.
LISA CHEYNE
FACEBOOK
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Swag Logo
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
Swag Logo
Loved doing it this way!!! No waiting in lines or greedy resellers! Thank you!
Mel Floyd
FACEBOOK
Swag Logo
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Swag Logo
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Swag Logo
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
Swag Logo
Thank you, I'm very thankful to have been successful. This new system is incredible and highly appreciated by all new and old collectors.
LISA CHEYNE
FACEBOOK
Swag Logo
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
Swag Logo
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
Swag Logo
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Swag Logo
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF

Get more from your launches

Both Gleam and EQL meet different needs in the ecommerce landscape. While Gleam is great for contests, EQL is the clear choice to support product launches.

Ready to level up?

Fill out the form below and let's chat.

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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION