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Get more value out of every launch with a smart, easy-to-use platform your fans will love.
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Maximize
your launches
with EQL.
Get more control andĀ more flexibility

Turn chaos into calm
Prevent common issues that plague high-heat launchesā bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQLās flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.




























Meet the stamp that matters
Every launch powered by EQL is certified Run FairĀ®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL

Toymate sought a solution to not only improve the experience around PokƩmon releases for their fans but also protect their stock from bots and bad actors.
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From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Hereās what we learned.
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The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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