What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

Found North Whiskey and EQL Launches: A Perfect Blend
As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.

Found North Whiskey and EQL Launches: A Perfect Blend
As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.
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Shaping the future of fandom with EQL+
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Shaping the future of fandom with EQL+

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits
Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits
Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.
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Beyond the Fan Club: How to Reward Customer Loyalty
Learn how to reward customer loyalty. Discover effective strategies to retain your most valuable customers and create connection.
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Beyond the Fan Club: How to Reward Customer Loyalty
Learn how to reward customer loyalty. Discover effective strategies to retain your most valuable customers and create connection.

How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.

How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.

Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.

Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.