What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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EXCLUSIVE: America's Sweetheart Anime Speed Racer Gets Limited-Edition Funko Figure
EXCLUSIVE: America's Sweetheart Anime Speed Racer Gets Limited-Edition Funko Figure
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4 ways to elevate your brand collaboration launch strategy
Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom.
4 ways to elevate your brand collaboration launch strategy
Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom.
Lessons from Brand Pros on Amping Up Your Collab Launch
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened. EQL helped deliver that and so much more.
Lessons from Brand Pros on Amping Up Your Collab Launch
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened. EQL helped deliver that and so much more.
Aku partners with EQL for innovative event-based launch at ComplexCon
Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL.
Aku partners with EQL for innovative event-based launch at ComplexCon
Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL.
Entering an EQL launch at an event? Here’s how to make sure your entry counts
Here's how to make sure your in-person entry has its best shot at being selected
Entering an EQL launch at an event? Here’s how to make sure your entry counts
Here's how to make sure your in-person entry has its best shot at being selected
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Rethinking the ROI of Your Launch Part I: Increasing Revenue
If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away.
Rethinking the ROI of Your Launch Part I: Increasing Revenue
If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away.
