What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are âfundamentally broken."

SmartCompany: 'New solutions proposed for events like the Taylor Swift Eras Tour pre-sale'
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are âfundamentally broken."

How the EQLizer Score Works
We know how much you want to get your hands on some of the products launched on EQL. Time and time again, we hear people asking how the EQLizer Score works. We wanted to give you a look under the hood.

How the EQLizer Score Works
We know how much you want to get your hands on some of the products launched on EQL. Time and time again, we hear people asking how the EQLizer Score works. We wanted to give you a look under the hood.

Forbes Australia: âBiggest Launch of the Yearâ: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the worldâs hottest hype drops successfully.

Forbes Australia: âBiggest Launch of the Yearâ: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the worldâs hottest hype drops successfully.

Nikeâs High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.

Nikeâs High Heat Release Policy? EQL Has You Covered
You might have seen Nike's North America Product Launch Policy recently leak, or it may have recently hit your inbox. EQL was born to help retailers manage these challenges and to help Real Fans get their hands on the products they love.
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EQL Makes CB Insights Retail Tech 100: Promising Retail Tech Startups of 2023
The Retail Tech 100 is CB Insights' annual list of the 100 most promising private retail tech companies in the world. This yearâs winners are using technology to help retailers create more connected and personalized experiences and drive efficiency and profitability.
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EQL Makes CB Insights Retail Tech 100: Promising Retail Tech Startups of 2023
The Retail Tech 100 is CB Insights' annual list of the 100 most promising private retail tech companies in the world. This yearâs winners are using technology to help retailers create more connected and personalized experiences and drive efficiency and profitability.

Insights From the Women Who Lead EQL on International Womenâs Day
Happy International Womenâs Day! We had the privilege of interviewing three inspiring women on EQL's leadership team to gain insight into their experiences as women in technology.

Insights From the Women Who Lead EQL on International Womenâs Day
Happy International Womenâs Day! We had the privilege of interviewing three inspiring women on EQL's leadership team to gain insight into their experiences as women in technology.