What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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Donât blow the last chapter of your launch
Launches are like dinner parties â and they can be ruined the same way.
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Donât blow the last chapter of your launch
Launches are like dinner parties â and they can be ruined the same way.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration

Fresh Features this Month | November
Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...

Fresh Features this Month | November
Faster entries for fans, multi-quantity SKU's, Shopify inventory handling, and more...

The Restock Edition 002: New Rules for Brand Collaborations in 2024
Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.

The Restock Edition 002: New Rules for Brand Collaborations in 2024
Brands love them, fans covet them. Collaborations are nothing new in the world of commerce - but the bar of success keeps getting higher and higher.