Launches that create lifelong fans

Elevate your most high-heat moments effortlessly, and get more value from every launch.

Better launches start with more control

Turn chaos
Into calm

Prevent common issues that plague high-heat launches—bots, fraud, sites crashing, and unreliability.

build more
connection

Get products into the hands of more fans, build affinity with communities that care, and get more cultural credibility.

drive more
growth

Channeling launch energy into powerful insights and secondary sales moments that drive better business outcomes.

Trusted by the world's most innovative brands and retailers
Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL
Crocs logo - a EQL retailer partnerUndefeated logo - an EQL brand partnerNike logo, an EQL partnerFoot Locker logo - an EQL retailer partnerStashed logo, an EQL partnerSullivans Cove logo - an EQL brand partnerMcFarlane Toys launches with EQL

Trending launches

Here's what's hot right now on EQL.

You don't have to hack this together

You don't have to hack this together

Our product is end-to-end, so you can focus on your launch,
saving you precious time and resources.

If you’ve got products that people really want, our platform prevents the headaches you don’t want.

Indestructible infrastructure

Built to handle the most intense demand and make them beautifully reliable.

Pop-up landing pages

UX-friendly pages developed in minutes to help fans glide through the entry process.

Team support

Spend less time putting out fires, and more time maximizing your launch.

Bot Mitigation

We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.

Real-time Insight

Get real-time data on launches to make decisions across production, marketing, allocation, and more.

Seamless Transactions

Never chase an invoice, undersell, oversell, or inaccurately capture payment again.

More Growth

Capitalize on more opportunities to acquire more customers and create secondary sales moments.

Simple Fulfillment

Easily integrate EQL with your OMS system to get products into the right systems and the right hands— stat.

Kick back

Your fans are happy, your products are shipping, and your next performance review is looking killer. Congrats!

This launch is Run Fair®

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®, which means fans will feel confident that each launch is rewarding the rule followers, filtering out the bad actors, protecting their data and making their experience smooth as butter.

Learn more
This launch is Run Fair®

Latest News and Media

We partner with iconic brands
to put fairness first

We partner with iconic brands to put fairness first

Here's what they say about EQL.

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE, VP/GM, PACIFIC

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES, DIRECTOR OF E-COMMERCE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE, MANAGING DIRECTOR

Get more from your launches

If you're ready to level up how you run launches, fill out the form below.

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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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COMMERCE BUILT FOR PASSION

FAQs

What is EQL?
What does EQL do for brands?
How do I get started with EQL?
How much does EQL cost?
What is Run Fair®?
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

Request Demo
Thank you! Your request for a demo has been received!
Oops! Something went wrong while submitting the form.
COMMERCE BUILT FOR PASSION