vs.

What’s the best fit for your launch?

Let's take a look at how these two solutions differ in handling the
challenges of high-heat launches.
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Trusted by leading brands:
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Why brands are turning to EQL

End-to-end functionality

EQL handles launch notifications, payment processing, order management, fan communications, and much more. Queue-it is just for traffic management.

Wins without the wait

Queue-it manages demand spikes by diverting excess traffic to a waiting room. EQL lets users enter at their convenience, and then filters and selects entries on the backend.

Tech that beats the bots

Queue-it limits some types of bots, but it can’t stop those built for queues. EQL employs more comprehensive verification to ensure that only real fans win.

Tools to grow your fanbase

With EQL, you get the full picture of demand for your launch, not just who made it through the queue, giving you access to truly understand demand for your product.

Side-by-side comparison

Queue-it manages event queues; EQL scales effectively for traffic spikes.

Feature

EQL

Queue-it

Industry-Leading Bot Mitigation
Convenient Fan Entry Experience
Flexible Landing Pages
Up-Front Payment Verification
Fan Notification Emails
Customer Service
In-Store and Online Experiences
Locals First and VIP Options
Putting Fan Experience and Fairness First
Branded Experience

We don't mean to brag but...

The brands and fans who use EQL seem pretty stoked about how we run the world's most in-demand launches.
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
Loved doing it this way!!! No waiting in lines or greedy resellers! Thank you!
Mel Floyd
FACEBOOK
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
Thank you, I'm very thankful to have been successful. This new system is incredible and highly appreciated by all new and old collectors.
LISA CHEYNE
FACEBOOK
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Swag Logo
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
Swag Logo
Loved doing it this way!!! No waiting in lines or greedy resellers! Thank you!
Mel Floyd
FACEBOOK
Swag Logo
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Swag Logo
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Swag Logo
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
Swag Logo
Thank you, I'm very thankful to have been successful. This new system is incredible and highly appreciated by all new and old collectors.
LISA CHEYNE
FACEBOOK
Swag Logo
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
Swag Logo
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
Swag Logo
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Swag Logo
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF

Get more from your launches

EQL offers a more valuable and frustration-free alternative to queuing, so what are you waiting for?

Ready to level up?

Fill out the form below and let's chat.

Request Demo
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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION