






-p-500.png.avif)


.png.avif)









-p-500.png.avif)







-p-500.png.avif)


.png.avif)









-p-500.png.avif)

%20Background%20Removed%201.avif)


-p-500%20Background%20Removed%201.avif)












-p-500.png.avif)




%20Background%20Removed%201.avif)


-p-500%20Background%20Removed%201.avif)












-p-500.png.avif)



Get more value out of every launch with a smart, easy-to-use platform your fans will love.
-p-500.png.avif)









.png.avif)


-p-500.png.avif)







-p-500.png.avif)









.png.avif)


-p-500.png.avif)







Maximize
your launches
with EQL.
Get more control andĀ more flexibility

Turn chaos into calm
Prevent common issues that plague high-heat launchesā bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQLās flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.




























Meet the stamp that matters
Every launch powered by EQL is certified Run FairĀ®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL

How to Run Hype Drops
Unlock the secrets to a successful hype drop and product launch. Our blog covers the essential factors and strategies for creating and marketing hype products.
Read article
7 Strategies for Creating a Fair Release for Your Limited Edition Art
Selling limited edition prints is a delicate art in itself, balancing the desire for exclusivity with meeting customer demand.
Read article.avif)
Sneaker Bots 101: Understanding What They Are and How They Work
Understand what sneaker bots are and how they keep clearing out all your limited-edition inventory
Read article