What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...
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We’re “Obsessed” with the New Stanley x Olivia Rodrigo Collab
Here's how to get your hands on this gutsy purple Quencher!
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We’re “Obsessed” with the New Stanley x Olivia Rodrigo Collab
Here's how to get your hands on this gutsy purple Quencher!

The Bad News About Queues: How Product Launches Are Being Exploited
Discover how queues are being exploited in product launches, and learn more about how to prevent bad actors from scoring your products.

The Bad News About Queues: How Product Launches Are Being Exploited
Discover how queues are being exploited in product launches, and learn more about how to prevent bad actors from scoring your products.
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Rethinking the ROI of Your Launch Part II: Unlock Revenue by Improving Fan Sentiment and Connection
Investing in fan happiness pays off for brands in a big way.
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Rethinking the ROI of Your Launch Part II: Unlock Revenue by Improving Fan Sentiment and Connection
Investing in fan happiness pays off for brands in a big way.

Bluey fans react to major news about the Heeler family: 'I hope this is for real life'

Bluey fans react to major news about the Heeler family: 'I hope this is for real life'
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The Restock Edition 009: Playing it cool for summer
A word of caution, this issue might give you some middle school flashbacks...
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The Restock Edition 009: Playing it cool for summer
A word of caution, this issue might give you some middle school flashbacks...