What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
LATEST POSTS

Giving Art Back to the People with Chuck Sperry
Explore how EQL empowered artist Chuck Sperry to streamline his art launches and combat bots, ensuring a smooth release for fans.

Giving Art Back to the People with Chuck Sperry
Explore how EQL empowered artist Chuck Sperry to streamline his art launches and combat bots, ensuring a smooth release for fans.

PopSugar: 'Ticketing Platforms Need to Prioritize Fans Over Bots and Scalpers — Here's How'
When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break

PopSugar: 'Ticketing Platforms Need to Prioritize Fans Over Bots and Scalpers — Here's How'
When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break

Newsweek: 'How to Get Eras 2024 Tickets': Taylor Swift Verified Fan Explained
Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access over buyers who are trying to resell concert tickets at a higher value.

Newsweek: 'How to Get Eras 2024 Tickets': Taylor Swift Verified Fan Explained
Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access over buyers who are trying to resell concert tickets at a higher value.

San Diego Comic-Con 2023: Collectibles Insights and Trends From the Road
From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.

San Diego Comic-Con 2023: Collectibles Insights and Trends From the Road
From immersing myself in nostalgia, indulging in more tacos than ever, to experiencing trends that are shaping the world of fandom, my first-time visit to San Diego Comic-Con provided for a whirlwind of insight.
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Rewarding Cross-Town Rivalries with Swag Golf
To get more out of their launches, Swag Golf partners with EQL for their limited-release products.
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Rewarding Cross-Town Rivalries with Swag Golf
To get more out of their launches, Swag Golf partners with EQL for their limited-release products.
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Maximize the Moment: 7 Lessons From the Best Limited Edition Collaborations
The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?
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Maximize the Moment: 7 Lessons From the Best Limited Edition Collaborations
The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?