What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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Makeway Shows Locals Love through EQL Launches
Makeway partnered with EQL on a solution that could open their launches to a wider audience while fulfilling their commitment to the LGBTQIA+ community.

Makeway Shows Locals Love through EQL Launches
Makeway partnered with EQL on a solution that could open their launches to a wider audience while fulfilling their commitment to the LGBTQIA+ community.

BoF: The New Way Brands Are Battling, and Sometimes Even Beating, Bots
"While big players like Nike have built their own defences, others have turned to external tech providers like the Australian start-up EQL, which has emerged as a leader in managing fashion and footwear releases."

BoF: The New Way Brands Are Battling, and Sometimes Even Beating, Bots
"While big players like Nike have built their own defences, others have turned to external tech providers like the Australian start-up EQL, which has emerged as a leader in managing fashion and footwear releases."
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Donât blow the last chapter of your launch
Launches are like dinner parties â and they can be ruined the same way.
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Donât blow the last chapter of your launch
Launches are like dinner parties â and they can be ruined the same way.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.
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EQL Ran Hot in 23â. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brandâs launches stacked up this year.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration

Dropping Today via EQL: â1998â Inspired New Balance 990v4 from Joe Freshgoods
EQL is stoked to be supporting the launch of the Joe Freshgoods x New Balance 990v4 â1998â collaboration