Crocs Pollex Clog by Salahe Bembury, an EQL launch

Welcome to EQL IQ

Here, we share insights only we can see from the world of high-heat launches.

LAST UPDATED MARCH 2024

In the last two years, EQL has run

launches for renowned global brands

And we learn something new with every one. Check out some insights below on what fans are buying, how scammers are scamming, and what brands are getting right and wrong.

Want to learn more? Contact EQL

By the numbers

And we don’t just prevent bots, we help retailers sleep better at night knowing payments won’t fail, sites won’t crash, and their customers have a fair chance for every launch.

200M+

Signals analyzed

Countries supported

1M+

Fraudulent entries denied

1.3M+

products into the hands of real fans

Still no better feeling than helping true fans get that win.

Headaches in hype aren't industry-specific

No matter the category or product, if it’s in demand and limited, retailers of all shapes and sizes likely struggle with bots, fake accounts, sites crashing, inaccurate payments, you name it. Ultimately preventing real fans and customers from getting their hands on the products they want.

200+ bots

are on the market today (yes, we’re monitoring them).

Revolut cards

are the #1 card of choice for those who bot. (We still love you Revolut 😘)

25% of entries

on average are bots or bad actors, and we know it.

HUSTLE SMARTER

250 was the total entries to 85 jigged addresses in one launch in Oxford, UK.

300 entries from a 4-bedroom house in Washington DC in a Travis Scott launch is an EQL record.

FIGHTING CHANCE

Most entries from the same IP address from a botter from Tulsa Oklahoma in a single draw

476

475

???

SECOND CHANCES

70,000

fans that started shady and now play fair

PORTLAND IS THE SNEAKER BOT CAPITAL OF AMERICA

So who's winning with EQL? Here's what we've seen

D ~ THE VELOCITY OF DEMAND ~ THE VELOCITY OF DEMAN

0 %

of people still enter in the first hour, despite it having no effect on their chances to win an EQL launch.

WHAT'S IN DEMAND?

7

8

9

10

11

12 Size

US Men's size 10 is the most popular size for botters

Lithonia, Georgia has the smallest shoe size

The average male shoe size is a 9.

Commerce built for passion

The home of Bigfoot might be Chagrin Falls, Ohio

The average male shoe size is an 11.

LUCKY ZODIAC

Fans born in August or October win the most items

(Sorry May, you win the least)

They are also the most likely to win - but that's totally by chance.

THE EQLIZER IS THE

Secret Sauce

Don’t fret the L, the likelihood of your next W increases as the EQLizer rewards you for continuing to enter fairly

For Retailers

You’re in control of the variables—want to reward loyalty, proximity, or other data points? We got you.

Learn more

For Fans

Don’t fret the L, because with every release that you enter fairly, your chances increase.

Learn more

OUR PLATFORM IS...

Battle tested, fan approved

When it comes to releasing scarce products, how you do it is becoming just as important as the what you sell. We've built a seamless, trustworthy experience for both retailers and customers, making it easier to increase customer satisfaction and loyalty, too.

From chaos to calm

Run launches directly from your site or socials, built on infrastructure that withstands bad actors and traffic bursts.

Reward real fans

Get products into the hands of real fans, not bots, with multi-step security verification and back-end smarts.

Manage it with ease

Capture customer data and payment on entry, and keep it secure from beginning to end. When winners are randomly selected, payments are run automatically.

Understand the hype

Get data into the demand and your customers with every release, and use it to drive deeper connection with your customers.