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The world's hottest products launch on EQL
Elevate the moment for your most
in-demand products, and get more value from every launch.
Better launches start with more control
Into calm
Prevent common issues that plague high-heat launches—bots, fraud, sites crashing, and unreliability.
connection
Get products into the hands of more fans, build affinity with communities that care, and get more cultural credibility.
growth
Channeling launch energy into powerful insights and secondary sales moments that drive better business outcomes.
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Trending launches
Here's what's hot right now on EQL.
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You don't have to hack this together
You don't have to hack this together
If you’ve got products that people really want, our platform prevents the headaches you don’t want.
Built to handle the most intense demand and make them beautifully reliable.
UX-friendly pages developed in minutes to help fans glide through the entry process.
Spend less time putting out fires, and more time maximizing your launch.
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
Easily integrate EQL with your OMS system to get products into the right systems and the right hands— stat.
Your fans are happy, your products are shipping, and your next performance review is looking killer. Congrats!
Latest News and Media
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Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
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Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
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A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
We partner with iconic brands
to put fairness first
We partner with iconic brands to put fairness first
Here's what they say about EQL.
Get more from your launches
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