Manage launches & maximize the demand.

Give your customers an experience they'll love, and get more value out of every launch.

and more!

Not all launches are created equal.

Trusted Reliability

Our platform was purpose-built for intense demand, preventing common issues that plague high-heat launches—bots, fraud, sites crashing, and unreliability.

More Control

With more control over the chaos, retailers and brands are able to harness the energy around launches to connect with more customers and improve trust.

Better Outcomes

With products getting into the hands of more fans, you'll garner more trust, connect with more customers, and spend less time getting more from your launches.

When we say end-to-end, we mean it

If you’ve got products that people really want, our platform prevents the headaches you don’t want.


Back-end infrastructure

Our platform is built to handle intense launches and make them simple – even if hundreds of thousands of customers may be knocking at your site.

Team support

Ensuring your team feels at ease is what we do well, and our goal is to help you spend less time putting out fires, and more time feeling in control.

Front-end page(s)

Every launch page is UX-friendly, developed to help customers get the information they need and glide through the entry process.


Bot Mitigation

Industry-leading fairness algorithm protects against bots, scammers, duplicate entries, and prevents bad actors from exploiting.

The EQLizer

Our machine learning algorithm, aka the EQLizer, rewards real customers. It drive release engagement from customers, and allows retailers to curate outcomes based on proximity, loyalty, and more.

Real-time Insight

Access your dashboard to understand the demand in real-time, track aggregate launches, and make decisions across marketing, allocation, and more.

Seamless Transactions

With payment details captured upfront, you’ll never chase an invoice and never undersell, oversell, or or inaccurately capture payment without the product to fulfil.



With above-industry-average opt-in rates, each launch is an opportunity to acquire more customers, create secondary sales moments, and selling more products to more people.


We easily integrate with all OMS systems to get products into the right systems and the right hands stat, no matter which platform you use to handle your day-to-day eCommerce operations.

Every launch powered by EQL is RUN FAIR™

How we certify that each launch is conducted with integrity, and everyone is commitment to honest participation. It’s quickly becoming the trusted stamp for high-heat launches.

We partner with iconic brands to put fairness first. Here's what they say about EQL.

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace. Nike Member’s know they have a fair chance when entering an EQL raffle in a Nike Store.

Ashley Reade, VP/GM, Pacific

We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.

Evan Auerbach, Brand Director

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

Adam Sable, Managing Director

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching a new poster is fun again."

Chuck Sperry

Get more from
your launches.

If you're a retailer or brand ready to level up how you run launches, please fill out the form below.

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Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

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