
Manage launches and maximize the demand.
Give your customers an experience they'll love, and get more value out of launches.
Not all launches are created equal.
Our platform was purpose-built for intense demand, preventing common issues that plague high-heat launches—bots, fraud, sites crashing, and unreliability.
With more control over the chaos, retailers and brands are able to harness the energy around launches to connect with more customers and improve trust.
With more trust in the process, and products getting into more peoples hands, you won’t just have happy customers, you’ll have more potential customers, too.
When we say end-to-end, we mean it
If you’ve got products that people really want, our platform prevents the headaches you don’t want.
Every launch powered by EQL is RUN FAIR™
How we certify that each launch is conducted with integrity, and everyone is commitment to honest participation. It’s quickly becoming the trusted stamp for high-heat launches.
We partner with iconic brands to put fairness first.
Here's what they say about EQL.
We partnered with EQL to help us harness the demand and put products in the hands of those deserving of them, in the fairest way possible. They make it easy.
Partnering with EQL has been a great asset for our company. It has given us insight into valuable customer data and has allowed us to get our product in the hands of our true customers rather than professional resellers.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".

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your launches.
If you're a retailer or brand ready to level up how you run launches, please fill out the form below.