Manage launches and maximize the demand.
Give your customers an experience they'll love, and get more value out of launches.
Not all launches are created equal.
Our platform was purpose-built for intense demand, preventing common issues that plague high-heat launches—bots, fraud, sites crashing, and unreliability.
We put retailers in control over the demand to ensure that the launch is optimized for your goals. Blegh. Insight + data goes here. Make better decisions yada yada.
With more trust in the process, and products getting into more peoples hands, you won’t just have happy customers, you’ll have more potential customers, too.
When we say end-to-end, we mean it
If you’ve got products that people really want, our platform prevents the headaches you don’t want.
Every launch powered by EQL is RUN FAIR™
How we certify that each launch is conducted with integrity, and everyone is commitment to honest participation. It’s quickly becoming the trusted stamp for high-heat launches.
We partner with iconic brands to put fairness first.
Here's what they say about EQL.
Partnering with EQL has been a great asset for our company. It has given us insight into valuable customer data and has allowed us to get our product in the hands of our true customers rather than professional resellers.
The DNA of Nike is built on Innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace. Nike Member’s know they have a fair chance when entering an EQL raffle in a Nike Store”.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
Get more from
If you're a retailer or brand ready to level up how you run launches, please fill out the form below.